From zero to 480K followers in one summer

A regional drinks brand with no social presence wanted national shelf demand before their retail listing went live. We had fourteen weeks.

We built the channel from scratch around a single format — a 20-second, one-take taste reaction shot in-situ at bars, beaches and festivals. Forty-two creators, a two-week shoot sprint, then a paid layer that put the best-performing organic cuts behind spend within 48 hours of posting.

The live layer mattered as much as the feed: three weekend activations produced the footage that fed the next four weeks of content, so production cost per asset fell by 61% across the campaign.